Business Strategy 102


Entrepreneurship has always been a "Rocky Terrain" as with any other laudable venture,but guess what?
People have built and are still building mechanisms to ADAPT to this terrain and SO CAN YOU!

The only thing stopping you is your unwillingness to "brace up" to the challenge, get all the KNOWLEDGE you require and MOVE!

Sweetie's, success is not an EVENT, success is the ENTIRE PROCESS.

This calls for a great level of CONSCIOUSNESS as you deal with each step of the way!

We are still discussing;

HOW TO MAKE YOUR BUSINESS THICK

We'll just continue from where we stopped, if you missed the previous episode, do well to read up.

And if you have been following, I hope the lessons have been helpful.

5. BUILD A STRONG VISUAL PRESENCE
The greatest weapon of any successful business is publicity.
For your ears only, this is the reason celebrities DO THEIR BEST to get into Scandals to enable them stay in the News.

For them however they can get people to hear about them, all is well that ends well!

For a Business person you need to BE SEEN and HEARD as much as possible!

START from employing the service of  a good graphics designer to create a WELL DESIGNED LOGO.
Make use of eye catching color schemes, a mixture of bright colors but not to busy.
A logo that captures what you do and a
CATCHING BRAND STATEMENT!
For instance;
Increase your outreach beyond your usual circle of clients and potential clients to the public at large.
BROADEN YOUR COVERAGE!

6. BE GENUINELY ENGAGING
Don't just do business, but be genuinely interested enough to find out what the specific needs of your clients are.
GREAT BRANDS DON'T HAVE TO WORK ROUND THE CLOCK TO GET CONSUMERS ATTENTION,
Just get one customer satisfied and he will spread the word!

7.BE FLEXIBLE
Be able to change with the changing times. ADAPT TO TRENDS AS THEY COME, 
Especially those associated with your business.
That's why the Nokia brand exited the market for a while,
they insisted on using only windows operating system which wasn't as user friendly as Google Android.
As an entrepreneur you must AVOID LIMITED THINKING!

8. BE CREDIBLE
The saying that customers love BRANDS THEY CAN TRUST IS SO TRUE! 
Be able to deliver on your every promise .
LET YOUR "CLAIMS" BE BACKED BY EVIDENCE.
One satisfied customer will tell a thousand others!

At this point, it's important we take a short break. Don't forget, 
success doesn't answer to prayers alone, 
IT ANSWERS TO EFFORT!

I will be right back!

Photo credit: Shutter stock and ALVANAAH KREATIONZ.



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