We had ended the last session by saying, "Don't just build a Business, build a PROFESSIONAL STRUCTURE that will OUTLIVE YOU!"

Building your Business is INTENTIONAL, it doesn't happen by wishful thinking.

Your innovations go a long way in determining your business success or failure!

More than anything or anyone else you have a tremendous role to play in your BUSINESS DESTINY and your role majorly should be to LEARN as much as you can.
Even the Bible says through wisdom is an House built!

For you who has caught the ENTREPRENEURIAL SPIRIT and is ready to BUILD A LASTING STRUCTURE, I'm going to share with you what I have personally observed and Learned from other SUCCESSFUL BRANDS in "consumable bits" that are easy to swallow.

So here we go!

HOW TO MAKE YOUR BRAND THICK!

1. KNOW YOUR AUDIENCE
Your business CANNOT apply to the whole world. There must be a group of people to whom your business will be considered "life saving".
Find out what that "segment" of society is.
In fact, transcend knowing your audience to UNDERSTANDING them on an emotional level.
For example,
my audience is women; and my depth of understanding my audience makes me recognize that women have lot's of challenges and I'm therefore using my business to PROMOTE, EDUCATE, ADVERTISE, CELEBRATE and ENTERTAIN women.

2. STAND FOR SOMETHING
The popular saying that if you don't stand for any thing, you'll fall for anything is so TRUE!
LET YOUR BRAND REPRESENT AN IDEA.
For example the brand ALVANAAH KREATIONZ represents the delivery of everything domestic you can think of on a CREATIVE level.

3. LET YOUR PASSION BE VISIBLE
Passionate brands show it by their level of COMMITMENT to the cause. Passion is evident when you go the extra mile to ensure CUSTOMER SATISFACTION.
passionate brands are PROACTIVE to the point of obsession.

4. BE AUTHENTIC
Be original even if your idea is something that is already obtainable in the society. Think of your own ideas and actions you can take to achieve BETTER RESULTS.
Your sure to accomplish more than those who were in the same business before you!

THE ONLY SECRET TO SUCCESS IS WILLINGNESS TO GO THE EXTRA MILE!

There is so much more and i'm willing to offer that "extra"!
I'll just let you muse on this for a while and we will continue right where we stopped.
DON'T GO ANY WHERE.